CareerOx case study | Neli S Portfolio

CareerOx

Mobile app & Responive website

Project overview

CareerOx is a tool for helping young adults to change their careers. The tool is built in three versions - a dedicated mobile application and a responsive website - mobile and desktop versions. It encompasses the entire process from choosing a professional field to applying for a job.

Design process

Empathize

Define

Ideate

Prototype

Test

My role

UX designer leading the CareerOx mobile app and responsive website design from concept to delivery.

Responsibilities

Conducting interviews;
User joyrney mapping;
Empathy mapping;
Site mapping;
Paper and digital wireframing;
Low fidelity prototyping;
High fidelity prototyping;
Conducting usability studies;
Accounting for accessibility;
Iterating on the designs and responsive design;

Duration

June 20 2023 - August 24 2023

Problem

The existing websites provide help in just one part of the process of choosing and changing a professional field.

Goal

Designing a tool that will combine the talents and personal skills of the user and will support the user through the whole process of changing careers.

User research

Summary

I conducted user interviews, and then I turned to empathy maps to better understand the users' needs. I discovered that many target users have difficulties combining their skills with their talents and choosing a career that will fit them and will satisfy them. Some of the users were aware of the new career they want to experience, but they needed more information about required responsibilities and qualifications.

User pain points

1

Often users have difficulties to determine new career based just on the personality test.

2

Some of the users need more practically oriented events before starting a course or other qualification.

3

Some users feel confused by too much information scattered between different platforms and find it difficult to go through the process of changing careers.

Persona 1

Creating a user persona is an important step in understanding the target users' primary needs and challenges for the application. Gathering information as part of the research and creating a notional representation based on real data can help develop better solutions that meet user needs and goals.